July 21st, 2008 admin
People are always asking for the best methods of promoting their site. The usual answers are: Link Exchanges, Buy Advertising, Submit to Search Engines, Viral Marketing…and so on.
While these suggestions are all good in their own way, some require a lot of effort, some require money and some rely on your site being ‘worthwhile’ for the other sites to link to…as in, a reciprocal link will be worth them putting your link on their page…and some simply put people off because of the ‘spammy’ feel to them.
My suggestion *does* require effort, but it is a lot more subtle than the methods mentioned above.
All you need is:
- Membership at a forum
- A link back to your Home Page (without index.html or index.php) in your signature (eg: www.nzboards.com).
- The ability to make helpful/interesting/funny comments.
How many of you have seen somebody make helpful comment after helpful comment, or release great hacks/code, and then head over to their site because you were impressed with what you had seen of them on other sites?
Probably most.
Being a productive member at all the Communities you frequent will more than likely cause other members of that community to investigate your site.
The converse applies. If you flame other community members or generally make trouble, people are unlikely to want to visit your site and become a member of your community…I know of a few people whose sites I would have to literally stumble across before I would actually go there, simply from what I have seen of their posts on various fora.
So, instead of focusing solely on spamming or getting your site known through direct advertising, think about the simple act of being a good contributor, and the people will come to you.
Posted in SEO | No Comments »
July 16th, 2008 admin
You have been thinking of starting your own website. You have done some preliminary research and you are ready to go, all you need to do now is pick your domain name. Pretty simple, right? Well, it is not as simple as most people think, including myself. I thought it would be the easiest part of starting my website but you really need to put some thought into it.
You need a website name that is memorable. You can do all the work on the website you want but if people don’t remember your name it will be hard to get them to come back. You also need a name that is somewhat relevant to the content of your site. Here is where you begin to run into some roadblocks however. With the amount of websites being created (it is estimated there will be 500 million sites created by the end of the decade) the availability of the real popular names is limited. Now you need to consider multiple word names and this is where it becomes even more tricky.
To make things a bit easier to understand I will use my own domain name as an example, because I learned the hard way. With any website you need to concern yourself with SEO (search engine optimization). This is basically a formula of what the search engines use to look up websites when someone punches in a keyword. The sites that play this game right will find themselves on the first couple of pages for their given keyword. When I first chose my domain name I went with www.bestinternetbargains.com. Not a bad name, so I thought. Pretty straightforward on what I would be focusing my site on, right? When I picked the name I knew nothing of SEO. I thought you created a site and BAM, it appeared on Google in the number one spot.
A major part of SEO is links to other sites. The actual wording you use in the link that appears on other sites is called the “anchor text”. This is one of the major things searches engines use in ranking the pages. In most cases you get to determine what your anchor text will be. But, if you write articles like this one, and you put your website in the signature and people post your articles that counts as a link with anchor text. So, in my case I have had many people publish my articles, which is great, but the anchor text appeared as bestinternetbargains. Not many people are doing searches in Google or any of the search engines for that word. This was hurting my SEO. I was the only site found for that search word so that was great, but I was the only one doing that search. Recently I changed my name to www.best-internet-bargains.com. Same name but the dashes make all the difference. It separates all the words. Now if someone publishes one of my articles my anchor text would be those three different words. With the combination of articles being published and any links I exchange with other sites I can now make my anchor text internet bargains and increase my chances of appearing high in the rankings for those search words.
As you can see, something as simple as some dashes in the name can make a huge difference. If you are lucky enough to find a one word domain to be available that is related to your site content then you do not need to worry about the dashes obviously. As I mentioned before, this is unlikely to happen. If you have read my other articles about starting your own website you will see that I have mentioned SEOelite (http://hop.clickbank.net/sbianchi/bryxen1). This is the tool I used to help me with the anchor text breakdown. It does many important things in addition to breaking down your anchor text such as, allowing you to examine your competition’s website so you know what you need to beat to take the top ranking for your keyword search. For example, let’s say I am the number one site for the keywords internet bargains. If my anchor text uses these words 90% of the time then you will know you need to be at 91# to take the top spot for those keywords. It will allow you to breakdown the sites your competition is linked to, which is important in the SEO formula as well. This tool was the best $167 I have spent on my website. I highly recommend it if you want your site to be ranked highly.
Building a website is probably the easiest part of having a site. You need to pick the right domain name, created the right content (which SEOelite will also teach you how to do), write effective meta tags, and find quality linking partners. Now that you have read this, and hopefully found it useful, get to picking that domain name. I hope to see your site on the internet soon.
Posted in Web Development | No Comments »
July 10th, 2008 admin
Social bookmarking websites are becoming more and more popular. They allow you to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite’s list of your browser. This is particularly useful when your browser based bookmarks have become unwieldy. It’s also help since you can access your bookmarks from any computer where you have an internet connection.
Some of the most popular ones are:
Digg.com
Technorati.com
Propeller.com
Del.ious.us
stumbleupon.com
reddit.com
MyBlogLog.com
furl.net
Once you have bookmarked them, you can view them, sort them by category/keyword as well as see links from others that have been categorized like yours.
You also establish RSS feeds for each category (tag) that you ‘subscribe’ to. This alerts you to new links in your areas of interest. Your bookmark collection/RSS Feed becomes viewable to others who can also copy your bookmarks to their own collection. So now you can aggressively promote your RSS feed to the RSS Directories and Search engines, syndicate them and make them available to a much wider audience. Social bookmarking sites also help you to meet other people who are interested in the same topics you are and who may also have knowledge of web resources that you don’t.
On Social Bookmarking sites, you first create an account. Then you bookmark interesting and useful things in the area of your interest or expertise. By doing so you create a useful Feed. Once you’ve done that you intermittently, (or aggressively), add useful and interesting items, (that could use additional exposure), from your own content. Make an honest effort to contribute USEFUL information and links. This is all about sharing and exposure. Done properly, you can be as aggressive as you want to be about sharing information. You can share your blog(s), links to your informational/resource sites etc. Think about the fact that when you share links to other’s resources, you’re also effectively promoting their content as well.
This is a way you can aggressively and ethically promote your content and the content of others. I personally have hundreds of gigabytes of my own information and information of others, connected to my notebook. In the final analysis, it’s doing me no good what-so-ever just sitting there. But by organizing it, online, I can help myself, (getting organized, getting my content exposed, etc.) and help others at the same time. If you spice up your feed with too much sales and marketing related or self promotional stuff, people can and will easily drop their subscription to your feed. And instead of gaining good will and doing a service to the internet community you could get labeled as a spammer and suffer the consequences. So while being aggressive is possible and acceptable, being careful to consider the best interest of the community is certainly warranted.
Balancing being ethical and providing a useful service to others with promoting your own content enables you to be as aggressive as you like. But remember, in the final analysis, others will make the decision on whether it’s ethical and useful or spam.
Posted in SEO | No Comments »
